Rotofarm

Bace Rotofarm is the world's most space-efficient hydroponic vegetable farm that rotates for faster growth.

Year

2020

challenges

The key challenge for Rotofarm was how to convey their product visually without actually experiencing it in person as a futuristic and aesthetically-pleasing farm. Essentially utilizing one sense to describe another.

roles

user experience
visual design

solutions

By using very distinctive color palettes, lifestyle photography, and displaying simple yet powerful descriptions provided a impactful experience of how Rotofarm works.