A Global Currency,
Built To Serve The People
2021
The key challenge for Axion is being a decentralized peer-to-peer currency and how its visual identity reflects them. They needed to make an impact that can speak for all people and leave with an impression of its reputability.
user research
user experience
visual design
After researching all things cryptocurrency and finding what works best in the defi fin-tech realm of design patterns. We wanted to communicate to the average joe who doesn't know anything to investors by delivering the content in bite-sized pieces allowing information of certain sections to be consumed easier.